The campaign primarily focuses on encouraging people to come forward for early cancer screening and follow-up treatment so that the mortality and morbidity due to cancers in the State can be reduced
source https://www.thehindu.com/news/national/kerala/early-cancer-detection-drive-begins-in-malappuram/article69184747.ece
source https://www.thehindu.com/news/national/kerala/early-cancer-detection-drive-begins-in-malappuram/article69184747.ece